When the stack is the bottleneck, you change the stack.

1. What this actually means

A full re-platform: moving your business off an aging stack (WordPress + plugin sprawl, Magento overbuild, OpenCart / CS-Cart legacy, Shopify with rented dependencies, custom CMS built by an agency that no longer exists) onto modern, performant, owned infrastructure.

"Modern" here means a specific thing: static at the edge where possible, server-rendered where dynamic, AVIF imagery, schema-tagged markup, semantic HTML, <200 KB initial load, 95+ on PageSpeed mobile, and code your future self can read.

2. When you need it

• Your site has more than 20 plugins and updates break things
• Mobile PageSpeed is below 50 and incremental fixes have plateaued
• You are paying €500+ per month in SaaS fees for things you should own
• Your developer left and no one knows how a critical part of the site works
• You are scoping a redesign and the agency is quietly suggesting the old stack stays
• Your hosting bill keeps climbing because the site is too heavy to cache properly

3. The 5-phase process

1. Phase 1 — Audit (1 week). Full inventory: pages, content, custom functionality, integrations, data sources, analytics events, SEO equity (rankings, backlinks, indexed URLs). Output: a written migration plan with the specific risks listed.
2. Phase 2 — Plan & sign-off (1 week). You approve scope, content tree, redirect map, and feature parity list. Quote and timeline locked in writing.
3. Phase 3 — Build (3–8 weeks). New site built in a staging environment. Weekly demo. Content migrated incrementally with checksum verification.
4. Phase 4 — Migrate (1 day). Cut-over with the redirect map active from second one. Zero downtime. 301s for every old URL that mattered. Sitemap re-submitted to Search Console.
5. Phase 5 — Stabilize (30 days). Daily monitoring of indexed pages, ranking positions, conversion events. Any regression triaged inside the same day.

4. Pricing

• Performance re-platform: from €7,800, 4–6 weeks total. Marketing site, up to 30 pages, no e-commerce.
• E-commerce re-platform: from €14,800, 8–12 weeks total. Cart, checkout, product catalog up to 500 SKUs, payment + shipping integrations.
• Enterprise re-platform: from €24,800, 12–20 weeks total. Multi-region, multi-language, custom integrations, large content libraries.

Every tier ships with the standard guarantees: 95+ PageSpeed mobile, zero SEO equity loss measured at 30 days, written terms, fixed price.

5. What is not included

• Brand redesign — that's a separate engagement (we work with brand teams)
• New copywriting — bring your existing copy or hire an editor for new pages
• Photography
• Paid migration of third-party SaaS (HubSpot, Mailchimp, Klaviyo) — we plan it, you license it
• Ongoing content production after launch

6. The promises in writing

• 95+ PageSpeed mobile at launch, on every shipped page
• Zero SEO equity loss at 30 days post-launch (measured: indexed pages, ranking positions on top 50 keywords)
• 301 redirect map covering every URL that received traffic in the prior 12 months
• Written guarantee per Terms section on guarantees — money back on the affected scope if these are not met

7. How to start

1. Email [email protected] with subject "Re-platform"
2. Tell me: current platform, traffic volume (rough monthly visits), the main reason you want to move
3. I respond within 2 business days with a scoping call slot
4. Free 30-minute call to confirm fit before any audit billing

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Consulting & strategy · Digital marketing · The manifesto · Terms & conditions · Quality policy