Strategy that survives contact with the build.

1. What I consult on

• Performance audit. Live PSI, LCP, CLS, page weight, third-party impact, Core Web Vitals across your top 10 pages — with the specific fixes prioritized by ROI.
• SEO architecture. Information architecture, internal linking, schema, indexability, content gaps. Not "more keywords" — structural decisions that move rankings.
• Conversion flow review. Where visitors drop, what the friction actually is, what to test first. Numbers, not opinions.
• Stack decisions. When to migrate, what to migrate to, what to keep, what to retire. Honest answers including "stay where you are."
• Vendor evaluation. Independent review of agency proposals, SaaS contracts, and platform pitches before you sign.

2. How it works

1. 30-min scoping call. Free. We confirm the question worth answering.
2. 1–2 week engagement. Hands-on access to your site, analytics, and one technical contact.
3. Written deliverable. A document your team can act on, with the specific changes ranked by impact and effort.
4. 30-min walkthrough call. Q&A on the deliverable, included.
5. 2-week follow-up. One round of clarifying questions over email, included.

3. Pricing

• Performance audit: €1,800, 1 week
• SEO architecture review: €2,400, 1 week
• Conversion flow review: €2,400, 1 week
• Combined strategic audit (all three): €4,800, 2 weeks
• Vendor / proposal review: €600 flat, 48h turnaround

50% on commission, 50% on delivery. No retainer, no upsell.

4. Who this is for

• Businesses already running on WordPress, Shopify, Magento, or custom — wondering whether the stack is the problem
• Owners who got an agency quote for €15k+ and want a second opinion before signing
• Marketing teams whose SEO is plateauing despite "doing all the right things"
• CTOs scoping a re-platform and needing an outside read

5. Who this is not for

• "Tell me what's wrong with my site" without site access — I don't guess
• Businesses that want strategy decks they can't or won't act on
• Anyone looking for ongoing retainer consulting — this is fixed-scope only

6. How to start

1. Email [email protected] with subject "Consulting"
2. Tell me the question worth answering and the URL of your site
3. I respond within 2 business days with the scoping call slot

Related

Digital marketing · Re-platforming & modernization · The manifesto · Terms