Blog
Long-form, when long-form earns it.
Essays on operator strategy, web performance, and what it actually takes to build things that compound. No posting schedule — when there is something worth a thousand words, it goes here. Newest at the top.
-
Strategy 8 min read Why I bet on a personal brand instead of a company in 2026
Last December I had a choice: bundle the operator brands under a holding company, or put my name on the front of the next thing. This is what I chose, why, and what it cost — including the part about morax, snapium, and symbols still operating under my orders.
What this is — and isn't
The blog is for arguments that need a thousand words to land. Strategy. Operator economics. Reflections on building Greek brands in international markets. The kind of thinking that doesn't fit in a tweet, doesn't belong in a manifesto, and isn't a case study.
For micro-observations from the workshop, see field notes. For project teardowns with measured outcomes, see case studies. For the belief system that runs underneath all of it, see the manifesto.
Cadence
None scheduled. New essays go up when the thinking is ready, not when a calendar says it's Tuesday. Roughly one a month is the realistic ceiling. No newsletter, no subscribe form — bookmark /blog if you want to check back.
Related
The manifesto · Case studies · Field notes · Book a 15-min audit
Last updated 2026-05-05.