Case studies
The work, with the numbers.
Each rebuild is a different problem. The standard is the same. Detailed write-ups of full projects — what was broken, what was built, and what changed in the business after launch. Numbers are measured, not estimated.
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Mykonos Car Rental
+40% mobile bookings · 100/100 PSI · zero overbookings
Heavy WordPress on a peak-season tourism site, owner spending half his day fixing overbookings. Three weeks of work later: mobile-first booking flow, real-time availability sync, per-island landing pages. The owner is back on the road; the site does the work he used to do.
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morax.gr
Operator brand — full case study coming
My own insurance brokerage. The build I learned the most from. Write-up in progress — pulling the full traffic data from the year-on-year window before publishing.
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snapium.gr
Operator brand — full case study coming
Photo printing e-shop, cart and checkout rebuilt for sub-second mobile load. Write-up scheduled after I rerun the conversion-funnel measurement window in Q3 2026.
Why the list is short
Most of the brands I rebuild stay private. NGOs, regulated businesses, and several operator brands either prefer not to be named or are still inside the measurement window where the conversion data is not yet stable.
The cases listed here are the ones where the owner gave permission and where the post-launch numbers have settled enough to be worth reporting. More are added as they qualify. References available privately on a 15-min call.
What you'll find in each write-up
- The starting state: measured PSI, page weight, LCP, conversion rate
- The diagnosis: what was actually broken, with screenshots
- The build: stack decisions, week-by-week timeline, what was kept vs. replaced
- The migration: redirect strategy, content move, SEO equity preservation
- The results: 30 / 60 / 90-day measurements after launch, owner quote
- What I'd do differently: honest retrospective on what didn't go to plan
Want this for your site?
Free 15-min audit at michaelmorakis.com/#booking. I screen-record what's slow on your site live and tell you whether a rebuild is worth your money. No pitch.
Related
The manifesto · Re-platforming & modernization · Quality policy · Proof grid (all live sites)
Last updated 2026-05-05.