Skip to main content
Michael Morakis

Digital marketing

Marketing that compounds, not just spends.

Most digital marketing is rented growth — turn off the ad budget, the traffic dies. The marketing that compounds is technical: search-ready architecture, instrumented funnels, and content the search engines can actually parse.

1. What I do

  • Technical SEO. Crawl architecture, structured data (JSON-LD), canonicals, hreflang, sitemap, robots, internal linking, redirect maps. The plumbing rankings actually depend on.
  • Content architecture. Topic clusters, pillar pages, content briefs that reflect search intent — not just keyword stuffing.
  • Conversion tracking. Server-side analytics, event taxonomy, funnel definition, GA4 / Plausible / Cloudflare Web Analytics setup with sane defaults.
  • Schema & rich results. Organization, LocalBusiness, FAQ, HowTo, Review, Product schema implemented properly, validated, monitored.
  • Performance as ranking lever. Core Web Vitals are now ranking signals. Performance work IS marketing work — that's the whole pitch of this brand.

2. What I don't do

  • Paid ads management (Google Ads, Meta, LinkedIn) — different skillset, different incentives. I refer to specialists.
  • Social media management — same reason
  • Influencer outreach or affiliate programs
  • Black-hat SEO, link farms, spun content — ever
  • Generic copywriting for content marketing — I work with editors who do this properly

What I do is the technical half of digital marketing — the half that determines whether everything else even works.

3. How it works

  1. 30-min scoping call. Free.
  2. Audit (1 week). Current state, what's broken, what's leaking, what's worth fixing first.
  3. Implementation (2–6 weeks). Depending on scope. Fixed price quoted before kickoff.
  4. 30-day measurement window. Before/after on Core Web Vitals, indexed pages, organic clicks, conversion events.
  5. Quarterly review available as ongoing engagement, not required.

4. Pricing

  • Marketing audit: €2,400, 1 week (included free if you commission a rebuild)
  • Technical SEO sprint: from €4,800, 2–4 weeks
  • Conversion tracking setup: €1,800, 1 week
  • Schema implementation: €1,200, 3 days
  • Quarterly retainer (optional): €1,800/quarter, 4-hour pack

5. Who this is for

  • Businesses with a built site that is not converting or not ranking
  • Brands whose paid-traffic costs keep climbing and want organic to take some of the load
  • Owners who want to know what their analytics are actually telling them
  • Teams scoping a re-platform and want to keep their SEO equity through the migration

6. How to start

  1. Email [email protected] with subject "Marketing"
  2. Drop your URL and the metric you want to move (organic clicks, leads, signups, sales — whichever)
  3. I respond within 2 business days with a scoping call slot

Related

Consulting & strategy · Re-platforming & modernization · The manifesto · Quality policy

Last updated 2026-05-04.

← Back to michaelmorakis.com