Three weeks is the right number.

Three weeks is enough to do a marketing-website rebuild well. It is not enough to do it sloppily. The constraint forces every decision to count.

Week one is audit, content tree, redirect map. Week two is the build. Week three is migration plus stabilization. There is no week for "discovery," because the discovery happens during week one and is paid for inside it.

Agencies quote six months for the same scope because the cost structure requires keeping a team busy. A four-person team has to bill 640 hours per quarter to break even — so a project that should take 120 hours becomes 480. The extra 360 hours are not malice. They are the price of coordination overhead between people who don't share a brain.

A solo operator with a real specialty doesn't have that overhead. Three weeks is enough because there's nothing to coordinate except the work itself.

The trade-off is that the solo model only works for projects within one operator's capacity. Enterprise builds that genuinely require a team — multi-region, multi-product, large content libraries with editorial workflow — those still need an agency. But the 80% of marketing websites that get quoted at six months and €40,000+? That's three weeks of focused work pretending to be more.

Three weeks. €4,800. 95+ on PSI mobile, in writing. The math works because the scope works.

Michael 2026-05-05 · Athens

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